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What is catching the attention of tech investors in 2025?

24 October 2025

Kumail Haider

Kumail Haider

Manager - The Netherlands

Our recent due diligences on tech SME targets reveals a clear shift: sustainability is no longer a checkbox, it’s a strategic lens shaping investment decisions, tech transactions, and long-term positioning.

Tech investors and GPs are increasingly focused on sustainability performance across operations, governance, and innovation of tech company targets. 

Here’s what’s driving sustainability scrutiny in tech:

    • Sustainability focus is rising across the value chain
      Sustainability integration is now expected end-to-end from tech companies. Tech investors want to see sustainability integrated into every layer of business operations, from supply chain management to service delivery. This is a development seen across sectors including cloud infrastructure, software development, and digital platforms.
    • Client and partner expectations are rising
      Tech firms serving MNEs, governments, and regulated sectors must meet advanced sustainability standards. Supplier Codes of Conduct, carbon transparency, data protection, and inclusive HR practices, such as equitable hiring and workplace diversity, are now minimum requirements for continued engagement.
    • Carbon transparency is key
      Clients increasingly expect transparency on the carbon footprint and energy use of tech partners. Even when the majority of emissions are located further down the value chain, tech partners are increasingly expected to be able to provide insight into their related carbon footprints for both existing and prospective clients during RFP processes.
    • DEI remains a marker of resilience
      Despite shifting public narratives, DEI remains a signal of long-term strength. Structured strategies around representation, inclusive hiring, and employee engagement are driving innovation and employee retention in talent-scarce tech sectors.
    • Impact-driven firms are future-proof
      Tech companies with goals to improve societal outcomes, both as a proposition and in their own operations, tend to command a premium and greater business resilience. Tangible and measurable positive impacts for adjacent sectors such as health care, pharma, logistics, and consumer industries correlate directly with enhanced reputational value.
    • Operational excellence and strategy
      Ethics, whistleblowing, cybersecurity, and responsible AI policies must be implemented, certified, and auditable. These practices are key to a target company’s licence to operate, especially in consumer-facing and regulated sectors. Investors are cautious of frameworks that exist only on paper. Certifications such as ISO 27001, SOC 2, and formal AI governance are becoming standard expectations.
Bottom line?

Sustainability maturity is now a business imperative. Tech investors are paying premiums for firms that deliver measurable impact, operational credibility, and strategic alignment.

Need support navigating evolving sustainability expectations in due diligence?

We help identify red flags, assess sustainability risks, and uncover value-creation opportunities, ensuring your strategy, compliance, and reporting are aligned with what matters most in competitive deal environments.

Want to know more about our sustainability due diligence offering? Get in touch with our experts at ddsolutions@holtara.com